Used Softcover Book

Dive into the untold story of how Beatlemania conquered America with this meticulously researched account of the Beatles’ legendary 1964 arrival. The Beatles Are Coming reveals why major labels initially rejected the group, how smaller record companies fumbled their chance, and the pivotal media moments that transformed skepticism into hysteria. From Capitol Records’ four rejections to the groundbreaking Ed Sullivan appearance, this book captures the exact cultural moment when a curious British fad became an unstoppable American phenomenon. Essential reading for Beatles fans and music history enthusiasts seeking the definitive chronicle of rock and roll’s most pivotal turning point.